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Theme: Screening

Screening and Discussion – The Real Mad Men of Advertising, Smithsonian Channel
Friday, March 10th, 2017
11:30 a.m. - Warner Bros. Theater

"Mad Men" gave audiences an all-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process. Who were these people and what were the campaigns that created this consumer culture? Follow the evolution of advertising from the 1950s through the 1980s, via interviews with the industry's top ad executives, and through classic ads and commercials.